Latifa Towers, Office No. 604, Dubai
Prism Digital MarketingPrism Digital Marketing

Buraq App SEM Case Study

Buraq is an initiative that offers everyone an opportunity to book a cost-effective ride blended with top-notch safety and comfort with a touch of a button. A selection of impeccably maintained cars driven by professional chauffeurs make Buraq a perfect choice for your daily commute.

Brief From The Client

The client needed to launch the app in a highly competitive UAE market. The launch campaign was for a specific target market in Sharjah & was for medium to high end-users. We had to reach a certain number of people and reach a certain target in terms of app installs.

Our Advertising Strategy

We managed to launch the app successfully, employing a tailored multi-channel advertising strategy. We used Google Search, Display Network, YouTube and Social Media Advertising, reaching millions of people & getting app downloads.


We successfully launched the app Utilizing Google, Social Media brand awareness & app install campaigns. Our campaigns reached millions of people and received a great response, surpassing the set KPIs by huge numbers.

  • Reached more than 1.5 Million people with the launch campaign.
launch campaign
  • Managed to get 40K+ engagements to our ads.
40K+ engagements
  • Garnered 14,714 App installs with our omni-channel launch campaign.
App installs

Client Testimonials