Sharrai Advertising Case Study
The Sharrai app is a car buying app that connects you with a large database of classified cars provided by Souq Al Haraj in Sharjah.
Brief From The Client
The brief was to launch the Sharrai app in the market using multichannel digital marketing as well as outdoor marketing. The objective was to reach a certain number of people and increase brand awareness & stimulate app installs.
Our Advertising Strategy
We built a tailored strategy targeting the unique audience of the UAE. We used Google search, display and YouTube ads along with multi-channel advertising on social media platforms.
We managed to surpass KPIs by leaps and bounds. We managed to launch the app in a competitive marketing, ranking it on top of the play store in no time.
- Launched the Sharrai App, an online car buying and selling app in UAE on all digital and traditional platforms.
- Reached 8.6 million people in a span of 1 month
- Garnered 600K engagements with our ads.
- The launch campaign ran for 1 month and garnered 1634 app installs.
- Utilized digital channels as well as Outdoor marketing for the app launch.