STORY Hospitality SEM Case Study
STORY Hospitality is an Abu Dhabi, UAE based hotel management platform, currently managing 6 properties under recently launched brands STORY Hotels & Resorts and CUE Hotels. The company has presence in Dubai, Seychelles, Podgorica and Rabat and a strong pipeline to develop new projects.
Brief From The Client
The client needed to increase online transactions for all 6 of its properties. Considering the competitive landscape of the hospitality industry, it’s not at all an easy task, specially taking into account OTAs. Increasing on-site transactions & generating revenue was the clear objective.
Our Advertising Strategy
We came up with a multichannel advertising strategy involving SEM & social media advertising with. We targeted users with Google search ads, display ads and social ads for brand awareness & leads along with remarketing campaigns with an objective to maximize conversions.
We ran multichannel advertising campaigns for brand awareness & conversions for 6 different properties managed by STORY Hospitality. We garnered amazing results from these campaigns.
- We managed to get 107 million impressions from our campaign.
- Garnered 1.24 Million clicks from our ads.
- Got 13.6K total conversions at a conversion rate of 1.10%.
- Generated 1690 hotel bookings in a span of 1 and a half year.