Latifa Towers, Office No. 604, Dubai
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STORY Hospitality SEM Case Study

STORY Hospitality is an Abu Dhabi, UAE based hotel management platform, currently managing 6 properties under recently launched brands STORY Hotels & Resorts and CUE Hotels. The company has presence in Dubai, Seychelles, Podgorica and Rabat and a strong pipeline to develop new projects.

Brief From The Client

The client needed to increase online transactions for all 6 of its properties. Considering the competitive landscape of the hospitality industry, it’s not at all an easy task, specially taking into account OTAs. Increasing on-site transactions & generating revenue was the clear objective.

Our Advertising Strategy

We came up with a multichannel advertising strategy involving SEM & social media advertising with. We targeted users with Google search ads, display ads and social ads for brand awareness & leads along with remarketing campaigns with an objective to maximize conversions.


We ran multichannel advertising campaigns for brand awareness & conversions for 6 different properties managed by STORY Hospitality. We garnered amazing results from these campaigns.

  • We managed to get 107 million impressions from our campaign.
managed to get 107 million impressions
  • Garnered 1.24 Million clicks from our ads.
Garnered 1.24 Million clicks
  • Got 13.6K total conversions at a conversion rate of 1.10%.
Got 13.6K total conversions
  • Generated 1690 hotel bookings in a span of 1 and a half year.
Generated 1690 hotel bookings

Client Testimonials