About ~
About Prism Digital
Established in 2006 with the goal of providing top-notch 360° digital marketing and branding solutions, Prism Digital offers its services to a growing list of clients from varying industries. The company operates out of three locations: the United Arab Emirates, India, and Canada. Prism Digital is among the most innovative & fastest growing Digital & Ad Agencies in Canada and North America. Our passion for creative excellence, attention to detail, and relentless pursuit of a superior marketing experience through all mediums have allowed us to achieve great success for our clients. Check out our case studies to see what we’ve done for our clients.
Our Services ~
What Prism Digital Has to Offer
We offer comprehensive digital marketing services across Canada including search engine optimization, search engine marketing, social media marketing, and more. We make sure that our clients derive maximum ROI from their online endeavors and are able to beat their competitors by leaps and bounds.
Digital Marketing
Search Engine Optimization
Social Media
Web Design
Zoho Services
AdRoll Advertising
We leverage the AdRoll platform’s robust capabilities to reach audiences that are beyond the reach of the Google network. We use the platform's cross-channel & remarketing capabilities to increase ROI so that our clients can get the most out of their online investments.
SMS Marketing
SMS marketing is still as effective as it was years ago. SMS ads are effective because the audience is notified that they’ve received a message. We optimize our text ads so that they are too catchy for anybody to ignore, thus increasing conversion rates.
Email Marketing
Our tried & tested email marketing strategies bring in real results. We help our clients leverage the power of email marketing by using the medium the right way. We build email marketing campaigns with a clear objective and call to action, increasing conversion rates and bringing better results.
GEO Fencing Advertising
We use geofencing advertising for our clients who want to pinpoint and target a specific location so that they don’t exhaust their advertising budget. It is an effective way to reach niche demographic audiences and show your ads only to those in a certain location.
Lead Generation Services
We offer comprehensive lead generation services to a variety of clients. From lead nurturing to passing the leads through the lead funnel, we pay attention to every detail so that our clients get authentic leads with a higher probability to convert.
Mobile Advertising
The whole modern world is using mobile and we at Prism Digital understand the importance of mobile advertising. We leverage our tested mobile advertising strategies including in-app advertising to reach the audience that is using smartphones, bringing amazing results for our clients.
PR Press Release Distribution
We leverage press releases to make the brand known and tell the world about what our clients offer. From writing & optimizing press releases to choosing the right distribution channels, we do it all.
Programmatic Advertising
We offer our clients programmatic advertising solutions allowing us to utilize all major ad inventory types under one platform using a fully automated process. With programmatic advertising, we get real-time conversion data and optimization abilities, allowing us to reach mass audiences in the most effective manner possible.
IVR Voice Marketing
We use IVR voice marketing to broadcast our client’s message to mass audiences in the most effective manner. IVR voice marketing allows us to reach people in a matter of minutes and it is much more effective than a simple SMS because people pay more attention to voice rather than text.
Cost Per Lead Marketing
We help our clients generate authentic leads with our effective cost-per-lead marketing strategies. The best part is that our clients only pay for the number of leads they get and not a lump sum amount as an advertising budget, allowing them to focus their investment on pure lead generation.
Push Notification
Push notification is one of the best advertising strategies that we use. It allows us to deliver information that can be accessed by the audience at the time of their choosing. Unlike other ad types, push notifications don’t disappear quickly but can stay there for days, allowing people to take time and view the ad whenever they want.
Local SEO
We help rank local businesses on local searches. If you have a brick-and-mortar business and you want people to discover your business when they search, this is where local SEO comes in. We do everything from GMB optimization to website optimization for local search engines. We make sure that your business ranks on top!
Google Map
We help businesses show up when people search for relevant services on Google maps. We offer a host of services under Maps optimization including website optimization, business listing optimization & more. We make sure that your business ranks on top when users search for relevant services.
App Store Optimization
ASO aids in the optimization of mobile app rankings and visibility in app store search results. If you are an app owner and you want to rank your app in searches when people look for relevant apps, we can help you optimize your app store profile and help you rank on top.
Content Writing
We write content that is search engine friendly as well as reader-friendly. We don’t just stuff keywords but we write content while strategically placing keywords in the right places so that it ranks on relevant searches but when a human reads it, it does not come out as a robotic text. We write to rank!
Website Usability Check
Our experts evaluate your website from a technical perspective and figure out all the functionality issues that need fixing. User Interface (UI) and User Experience (UX) testing are two prime examples of a website usability check. We give you a full report of everything that needs to be fixed along with solutions.
Facebook Advertising
Facebook is still one of the most accessed social media platforms. We utilize a variety of Facebook ad types based on our client’s requirements to reach the desired results. Our proven brand awareness, and lead generation strategies have worked amazingly for our clients and we can do it for you as well.
Instagram Advertising
Instagram is one of the most used platforms out there and it is powered by the same platform as Facebook advertising. We help our clients run amazing advertising campaigns on Instagram using our tried and tested advertising strategies and achieve your objectives from brand awareness to conversions and more.
Twitter Advertising
Our targeted ad campaigns can help you connect with new audiences and put your brand in front of the people who matter most. We offer a variety of Twitter advertising options, including promoted tweets and promoted accounts, to help you reach new audiences and get the word out about your product or brand.
YouTube Advertising
We utilize the power of video in its true essence. We create and run creative YouTube ads utilizing a multitude of ad types offered by YouTube including bumper ads, in-stream skippable and non-skippable ads, out-stream ads, and others. Our experience allows us to tailor our ads to your unique needs and the best ROI.
LinkedIn Advertising
We help our B2B clients run effective advertising campaigns on LinkedIn. LinkedIn is one of the best platforms for professional communication and our LinkedIn advertising strategies will allow you to target specifically the audience that you are looking for and increase your ROI for online investments.
Social Media for Business
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Social Media Influencer
We utilize the power of video in its true essence. We create and run creative YouTube ads utilizing a multitude of ad types offered by YouTube including bumper ads, in-stream skippable and non-skippable ads, out-stream ads, and others. Our experience allows us to tailor our ads to your unique needs and the best ROI.
Snapchat Marketing
Snapchat is an amazing platform mainly used by young people. The audience on Snapchat is highly engaging and interactive. We run advertising campaigns on Snapchat that allow users to not only see the ad but interact with it. We’ve achieved great results and we can do the same for your brand!
Tiktok Marketing
TikTok is no more a fun app for teens, it has grown to become a powerful marketing tool and we leverage this platform to the fullest. We utilize TikTok interactive ad platform to push out creative ads that reach mass audiences and increase brand awareness, conversions, and revenue manifold.
Mobile App Development
If you’re looking to build a lightning-fast mobile app, we are here for you. We build high-performing mobile apps that are scalable, secure, reliable, and easy to manage.
Website Design & Development
We build high adaptability, fast websites which can be adapted to the growing needs of our clients in terms of content and technological components. Our focus is to build custom, user-friendly websites that help grow your business.
E-commerce Website Development
We specialize in building e-commerce websites in different programming languages based on our client’s requirements. May it be a Shopify website you’re looking for or a WooCommerce website, we will build a bespoke e-commerce website that works well, ranks on top, looks amazing & drives sales.
Clone App Development
We can create a perfect clone of any app along with all its functionalities. If you want to clone a popular app that you like, we are here to help. Our experts can assist you in creating a perfect clone of any android or iOS app.
Content Management System (CMS)
Our experts can help you create robust CMS (Content Management Systems) so that you don’t need a coder every time you need to update your website. From e-commerce CMS to enterprise-level CMS solutions, and payment gateway integration to CMS migration, we do it all.
Learning Management System (LMS)
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Zoho Consultation
In order to offer you solutions that are most suited to your business needs and goals, we first analyze your company and your competitors in the market. We will walk you and your team through each stage of the process one-on-one.
Zoho Setup & Implementation
We are certified Zoho implementation experts in Canada with years of experience working in a variety of industries. We can assist you in choosing the best Zoho application for your company. For existing Zoho customers, Prism Digital also offers Zoho Support Maintenance services with a variety of packages to choose from.
Zoho Creator Custom Apps Development
Customization is necessary for any marketable product or application. Experienced Zoho Consultants from Prism Digital will comprehend the complexity of Zoho customization, which varies depending on the industry and domain.
Integration & Customization
When you work in a setting with several teams and systems, integrating with third-party applications is crucial. As Zoho consultants in Canada, we help your organization integrate with Zoho Applications seamlessly.
Training & Support
Prism Digital goes above and beyond to develop Zoho solutions that enable businesses to grow. In order to properly train our clients, our Zoho Consultant’s team is made up of professional Zoho Experts that deliver excellent services.
Why Us ~
Why Choose Prism Digital ?
Our streamlined process, proven results, and transparent ROI-focused model set us apart from many firms claiming to offer similar services with guarantees. Prism’s team of certified digital marketing experts boasts a breadth of professional experience that enables us to work with some of the biggest names in the business. We create powerful results-driven solutions that combine strategy, creativity, and technology with a complete focus on your business growth.
~ Case Studies ~
Work With Prism Digital
Our Statistics
We Offer Digital Marketing Solutions for Businesses Across Canada & North America
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Reviews ~
Client Testimonials
Here’s what our clients have to say about our digital marketing, web development & SEO services
Blog ~
Our Latest Blogs
Managing Local SEO for Multiple Locations
With over a decade experience, we’ve established ourselves as one of…
Best TikTok Marketing Strategies That Actually Work
With over a decade experience, we’ve established ourselves as one of…
Practical Uses of AI in Digital Marketing
With over a decade experience, we’ve established ourselves as one of…
As Seen In
FAQ's ~
Frequently Asked Questions
Digital Marketing
Search Engine Optimization
Social Media
Web Design
Zoho Services
A good Google ad is one that is relevant to the user base, and appeals to their interests. It should be short, but have a clear call-to-action.
In terms of keywords and targeting, they can be as specific as you like—but keep in mind that the more people who see your ad, the lower its cost per click will be.
Remarketing is when a website uses cookies to collect information about users, and then uses that data to send them targeted promotional messages. It is a valuable tool for businesses: the more data you have on your customers, the better able you are to market to them in a way that will be effective.
Remarketing can help you with all kinds of things. For example, if you are trying to attract new customers, remarketing may help you reach them with ads they have shown interest in before.
If you are trying to drive traffic back to your site from other sites or apps, remarketing could be the key part of getting them there. And if you want to increase sales from products or services that have previously been purchased by users during a given time period, remarketing might help you get people who made those purchases back into your store so that they can buy something else later on—or maybe even just buy more stuff in general!
A/B testing is a method by which you can compare two versions of a given element on your website, and determine which one performs better. This method is commonly used in the world of digital marketing, where it’s used to test different versions of an ad or landing page in order to see which performs better with potential customers.
This is useful for testing multiple things at once: different copy, different images, different color schemes, etc.
Negative keywords are keywords that you don’t want your ads to show for.
They are used to filter out the people who have no interest in your product or service. For example, if you sell furniture and you don’t want to show up on sites that sell beds and mattresses, you will add “beds” and “mattresses” as negative keywords.
Negative keywords are particularly helpful for advertisers who run ad campaigns around specific types of products or services. For example, an advertiser who sells furniture could use negative keywords to exclude all sites that sell beds and mattresses.
For Google ads, it depends on your budget and what you’re trying to achieve with your campaign.
If you have a small budget and are just starting out, we recommend setting a daily budget of $5 per day. This will give you a good chance at making the most of your advertising dollars.
If you have a larger budget and are more established, we recommend setting a daily budget of $10 per day. This will allow you to spend more time on quality vs. quantity and ensure that you are getting the best possible results for your ad spend.
Consider this scenario: you’re walking around West Edmonton’s shopping mall, and none of the stores have any signage, branding, or other indication of what’s inside. What would you do if you didn’t know which one to enter?
That is exactly what SEO does for search engines like Google, Bing, and others. SEO tells a search engine what’s inside your shop (website), and the search engine subsequently offers that information to anyone looking for it. The better your SEO-optimized website is, the more people will find it. SEO is the single most critical thing you can do to increase traffic and build a customer base for your website.
Prism Digital has been supporting businesses with the creation and ranking of their websites for years, and our expert SEO team is constantly one step ahead of the competition and up to date on the latest SEO trends. We understand that SEO is constantly evolving and that we must stay on top of the ever-changing SEO scene. Prism Digital is the solution to all of your SEO demands, whether you want to rank a new website or stay on the first page of Google SERPs for an extended period of time.
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are two very distinct types of marketing that both aim for the same thing: traffic. Pay Per Click is precisely as it sounds: you pay for top Google placement and get charged each time someone clicks on a link to your website.
There are also plenty of SEO agencies claiming to be the best in the industry. Not all glimmers, though, are gold. When working with an SEO service provider, you must exercise caution. It’s because it may be a make-or-break issue for your company.
A good SEO company can take you to new heights and really put you in the spotlight, exactly where your potential consumers are, but on the other hand, a good SEO company can also take you to new lows.
There are a number of tools available to assist you to figure out what search phrases people are using, and you can make an informed guess as to how many of those terms pertain to you and your business. It’s difficult to tell how many people are looking for your products or services on search engines, as opposed to something similar but not quite the same. It’s not easy to determine which keywords are worthwhile to rank for and which aren’t.
It doesn’t matter if you run a small local business or a giant national corporation. Social media should be an important aspect of your marketing strategy. You can use social media channels to interact with customers, create brand awareness, and increase leads and sales. Conversion rates will increase for those who have a strong social media presence and branding, while those who do not have active social media campaigns may lose potential clients. To summarize, you do need social media, and hiring an experienced digital media advertising agency is an important first step.
Our digital marketing plans are built from the ground up with data in mind, and are tailored to meet – and surpass — your KPI objectives. We track your campaign’s progress against these KPIs on a monthly basis, and you’ll get detailed reports at the end of each month to see how it’s doing.
At Prism Digital, we don’t end with the report. We continually use data to improve and optimize your campaign so that it performs at its best. Your plan shouldn’t be set in stone; instead, we think of it as a living document that may and should adapt as the campaign progresses.
You must stick with a social media marketing approach for six to twelve months before seeing substantial benefits. It may take much longer if you are not fixing all areas of your page, uploading frequently, or providing high-quality content. As the best social media management agency, we strive for excellence while using proven methods to ensure that you get faster results.
The first step is to identify your target audience. You should be as descriptive as possible because it will aid in your decision-making. You’ll need to define goals for your target audience when you’ve identified them. Although your primary goal as a business owner will most likely be to raise revenue by attracting new customers, social media marketing may also be used to achieve other creative objectives. Now that you’ve analyzed your target and stated your objectives, it’s time to discover them. To do so, examine the demographics of users on each network to determine which platform your target audience favors.
A digital media advertising agency can help you upgrade your strategy, which is why entrepreneurs should consider hiring one.
- You will have more time to focus on your business if you hire a social media marketing agency
- Payroll costs might be reduced with the help of social media agency
- An investment in a marketing firm pays off in the long run.
It’s like asking how long will it take to construct a building. You can’t give an exact timeline until you know how big the building will be, how many storeys, what kind of an architectural design, how many construction workers will be available, etc.
So, to decide a timeline on website development, you need first to discuss how big the website will be, what will it achieve, what features and technology stacks are to be integrated, etc. But a general business website with moderate features and a couple of significant features may take anywhere from 12 to 16 weeks or more.
Once again, the answer remains the same, whether it’s constructing a building or developing a website, the cost of the project is subjective. A simple informative business website could cost around $12,000 to $15,000. In comparison, a highly functional web solution that puts the entire business on a web portal can cost well over $200,000 or even more.
So, you need to decide what you wish to have your website doing and how you want it to look like, and only then can a cost estimation be made.
Maintenance is always way less than the development cost. So, maintaining a website or web app is pretty cost-efficient, especially if you hire the same company that developed it. The general rule of thumb is that the yearly maintenance of a website is about 10-15% of the cost spent on developing the web solutions.
Suppose you launch a grocery store or an electronics wholesale business. Would you be happy if your business remains active only to the three-block radius around your store or warehouse? A website is very important for businesses that wish to spread their operations across the city/state/country or even across multiple countries.
A website is the cheapest way for you to let your potential customers across the world know that your business exists and is very easily accessible to do business with.
One of the top solutions internationally is Zoho CRM. Managing your sales and marketing function offers a wealth of sophisticated tools. However, a solution is chosen for the business by contrasting the needs of every organization with the functions that are offered in the suggested solution.
No. It is not a specific industry-specific solution. Regarding features, it adopts a comprehensive strategy and may be adjusted in accordance with the needs of each organization. We have customers who use Zoho to manage their sales and marketing from the financial industry, business, services, and even educational institutions.
Building solid relationships with your current customers is just as vital, if not more so, than attracting new clients. You must maintain a consistent level of customer engagement with your brand to achieve that.
Small- to medium-sized business owners already have a lot on their minds. We are able to build up sales and marketing software that is easy to use, affordable, and increases income.
Once Zoho CRM has been integrated with your business, you may send effective customized emails or messages that have an impact on the complete customer engagement journey. In fact, companies using marketing automation have seen astounding development.
We have experts who are experienced in using Zoho business applications, CRM, and more for years. Our services are additionally cost-effective and are fairly priced to keep costs in check. Our pricing is competitive compared to competitors.
- We start by learning about you and your company. Our group will assess your needs and objectives. We develop a strategy after we have a better understanding of how we might assist you. Our experts can recommend Zoho applications and products that fit your budget.
- Customizations will be made by our team. They will be effectively incorporated and put into practice. Our expertise enables us to offer small- to medium-sized organizations Zoho solutions that address typical issues.
- We train your employees as well. By doing this, you can benefit from Zoho’s various capabilities. We want to ensure that you utilize the items to their full potential.
- Our specialists will offer continual consultation and assistance. After all, as time passes, your demands and business will change. Our team may incorporate additional Zoho customizations if necessary.