Google Advertising Services in Canada
Target the right people when they’re ready to convert with Google advertising
Unleash the Power of Google Advertising with Prism Digital
Providing data-driven and targeted strategies to help you take advantage of online advertising. Our PPC strategies are backed by real-world performance data and delivered by professional Account Managers who help you every step of the way. Our flexible and scalable models enable us to effectively target and drive new customers to your business.
How Prism Digital Provides the Best Google Advertising Services
We have various processes and analytical steps to make sure you get the most value out of our service. Below are the methods used for PPC Advertisements and marketing.
Website Analysis
We understand your brand objective through extensive website analysis. Our paid search campaigns ensure your webpages are fully optimized to appear when searched by users. This allows us to guide visitors to take deliberate action and learn more about your brand and service offerings.
Competition Analysis
We understand competition and how it can affect your business. This is why we use dedicated technology to gain impactful insights on your competitors. We research on their product offerings and advertising strategies to stay a step ahead, making our pay-per-click strategies 2X successful.
Structure a PPC Account
We structure an effective PPC account for your business that lets you track your search and display campaigns. All your PPC advertising campaigns can be tracked through our scalable and easy to understand account structure.
Create Compelling Content for Ads
By conducting an extensive keyword research and analysis, we create unique ads based on selected keywords to highlight your USP. We include every potential keyword variation that is closely linked to your business and include a solid call to action to grab user’s attention.
Performance Optimization
Our advertising experts will regularly optimize your account to ensure that you get the results you want. We focus on your business needs to achieve desired results, even surpass them. We deploy effective PPC ads to ensure customer loyalty and brand recognition. Our focus is to gain higher traffic and conversions for your business.
How Prism Digital Provides the Best Google Advertising Services
We have various processes and analytical steps to make sure you get the most value out of our service. Below are the methods used for PPC Advertisements and marketing.
01
Website Analysis
We understand your brand objective through extensive website analysis. Our paid search campaigns ensure your webpages are fully optimized to appear when searched by users. This allows us to guide visitors to take deliberate action and learn more about your brand and service offerings.
02
Competition Analysis
We understand competition and how it can affect your business. This is why we use dedicated technology to gain impactful insights on your competitors. We research on their product offerings and advertising strategies to stay a step ahead, making our pay-per-click strategies 2X successful.
03
Structure a PPC Account
We structure an effective PPC account for your business that lets you track your search and display campaigns. All your PPC advertising campaigns can be tracked through our scalable and easy to understand account structure.
04
Create Compelling Content for Ads
By conducting an extensive keyword research and analysis, we create unique ads based on selected keywords to highlight your USP. We include every potential keyword variation that is closely linked to your business and include a solid call to action to grab user’s attention.
05
Performance Optimization
Our advertising experts will regularly optimize your account to ensure that you get the results you want. We focus on your business needs to achieve desired results, even surpass them. We deploy effective PPC ads to ensure customer loyalty and brand recognition. Our focus is to gain higher traffic and conversions for your business.
Why Choose Prism Digital as Your Google Ads Management Company?
Our dynamic team of professionals will work to ensure they understand, communicate and, tailor your needs to effectively reach your targeted customer segment. We understand the importance of PPC advertising and make use of its full potential to grow your brand across the web.
Increase Leads and Boost Sales with Pay Per Click Advertising
Pay-per-click advertising is an effective way to take your business to center stage. With PPC, search engines will display your ads to people who are actively searching for related products and services. That means you can attract high-quality leads who are ready to buy!. We’ll help you target your audience, so you don’t waste money on clicks from people who aren’t interested in buying from you. Once we reach our targets and KPIs, we’ll share the profits with you.
Google search ads help you showcase your products or services to people who are actively looking for what you have to offer. It is the best way to find the right customers at the right time.
Moreover, it’s also cost-effective because you will only pay once someone completes the desired action, called a conversion. All we have to make sure is that only the right people see our ad so that we don’t pay for irrelevant people interacting with our ad, and we at Prism Digital can help you do just that!
We can assist you in creating attractive mobile responsive advertisements. With eye-catching gifs, videos, and mobile-friendly static and dynamic banners, we can help you build advertising on the Google Display Network. Prism’s PPC and CPV expenses are 25-30% lower than those of other digital marketing companies in Canada and North America, thanks to preferential pricing from our partners, which we pass on to our customers.
A type of internet advertising that allows websites to deliver targeted ads to users who have previously visited their site or who have visited the websites of their competitors. Using this, we create tailored PPC advertisement campaigns for your product or service offerings that is displayed to interested customers. We use SEM targeted at this customer segment, leading to increasing brand awareness, brand recall and number of visitors.
The easiest approach to communicating with your target audience is through video. According to current data, you spend one-third of your internet time watching videos on Facebook and YouTube. It’s one of the most effective ways to reach out to your target consumers and ensure that they see your brand message and engage with it.
We at Prism Digital utilize video advertising to reach customers in the most effective manner. With video advertising, we can help you gain traction and eyes while also optimizing your ROI and providing you with measurable results.
Our Case Studies
Over the years, we have worked with many companies from various industries. Our services have managed to grow their brand and take it to another level. See what they had to say.
Our Packages
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Frequently Asked Questions
What makes a good Google ad?
A good Google ad is one that is relevant to the user base, and appeals to their interests. It should be short, but have a clear call-to-action.
In terms of keywords and targeting, they can be as specific as you like—but keep in mind that the more people who see your ad, the lower its cost per click will be.
What is remarketing?
Remarketing is when a website uses cookies to collect information about users, and then uses that data to send them targeted promotional messages. It is a valuable tool for businesses: the more data you have on your customers, the better able you are to market to them in a way that will be effective.
Remarketing can help you with all kinds of things. For example, if you are trying to attract new customers, remarketing may help you reach them with ads they have shown interest in before.
If you are trying to drive traffic back to your site from other sites or apps, remarketing could be the key part of getting them there. And if you want to increase sales from products or services that have previously been purchased by users during a given time period, remarketing might help you get people who made those purchases back into your store so that they can buy something else later on—or maybe even just buy more stuff in general!
What is A/B testing?
A/B testing is a method by which you can compare two versions of a given element on your website, and determine which one performs better. This method is commonly used in the world of digital marketing, where it’s used to test different versions of an ad or landing page in order to see which performs better with potential customers.
This is useful for testing multiple things at once: different copy, different images, different color schemes, etc.
What are negative keywords?
Negative keywords are keywords that you don’t want your ads to show for.
They are used to filter out the people who have no interest in your product or service. For example, if you sell furniture and you don’t want to show up on sites that sell beds and mattresses, you will add “beds” and “mattresses” as negative keywords.
Negative keywords are particularly helpful for advertisers who run ad campaigns around specific types of products or services. For example, an advertiser who sells furniture could use negative keywords to exclude all sites that sell beds and mattresses.
What should I set as a daily budget for Google ads?
For Google ads, it depends on your budget and what you’re trying to achieve with your campaign.
If you have a small budget and are just starting out, we recommend setting a daily budget of $5 per day. This will give you a good chance at making the most of your advertising dollars.
If you have a larger budget and are more established, we recommend setting a daily budget of $10 per day. This will allow you to spend more time on quality vs. quantity and ensure that you are getting the best possible results for your ad spend.