Programmatic Advertising Services in Canada
Get a better return on ad spend with programmatic advertising
Programmatic Advertising with Prism Digital
The automated purchasing and selling of online advertising are known as programmatic advertising. This automation streamlines the process and consolidates your digital advertising activities into a single technology platform, making transactions more efficient and effective. We at Prism Digital have the knowledge & expertise to run & manage the complex programmatic advertising campaigns for your business.
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Programmatic Advertising
Programmatic systems have been expanding their inventory and database to the point where every format and channel, including mobile, desktop, tablet, audio,and linked TV, may now be accessed programmatically. Here’s what you can achieve with Programmatic advertising.
01
DSP for Adobe Cloud
As the only omnichannel DSP that enables connected TV, video, display, native, audio, and search campaigns, Adobe Advertising Cloud DSP takes great satisfaction in this claim. Advertisers may begin, manage, and improve their campaigns with the aid of Adobe's services. This covers inventory control, targeted advertising, search control, and more.
02
Demand-Side Platforms
A DSP allows marketers to bid for ad impressions on publisher websites. Additionally, it enables advertisers to narrow down their target demographic based on parameters like geography, age, previous online activity, gender, and more.
03
AdRoll
Users adore AdRoll for its ease of use and the caliber of its ad layouts in Canada and throughout the world. Through video, social advertisements, display ads, native ads, email, and more, to mention a few, the platform focuses on assisting brands in growing their reach. To choose where and when to present advertising to prospects, AdRoll makes use of a wide range of data.
04
Supply Side Platform
An SSP focuses on assisting publishers (owners of websites) in the sale of advertising space on their mobile applications, websites, and other digital properties. These platforms automate the process of calculating the best price for each ad space and selling it to the highest bidder. SSPs collaborate with ad networks to link publishers to a larger group of potential customers.
05
Google Ads
To offer ad space to advertisers, programmatic publishers use an average of 6 SSPs. Despite this, Google continues to be the most well-liked SSP among publishers, accounting for 50% of the market. In fact, Google Ad Manager accounts for 72% of ad impressions in the US.
06
PubMatic
Due to its outstanding skills as a full-stack ad tech platform, PubMatic, a business that develops and implements online advertising software and strategies for the digital publishing and advertising sector, makes a second appearance in this book.
07
The Ad Exchanger
Suppliers feed inventory to an ad exchange in this manner. Ad space can be bought and sold between advertisers, agencies, networks, and publishers thanks to a DSP's connection to an ad exchange. Then, the cost of the inventory can be decided by bidding.
08
Real-Time Bidding
Real-time bidding (RTB) is the process through which DSPs compete for advertising spots on a cost-per-thousand-impressions (CPM) basis across a broad range of publishers, websites, mediums, and channels. In an effort to secure ad slots on your behalf, the DSP makes the most aggressive bid.
09
Social Ads
The adverts you see on any social media platform are referred to as social ads. Social media platforms gather user information to provide individualized experiences. Who will see the advertising, what format people will view them in, and when the ads will be presented will all be determined by the data gathered.
Why Choose Prism Digital?
We are a full-service agency with an in-house team of advertisers, designers, strategists, and, project managers. Our experts make sure everything from planning, execution and optimization is taken care of. You can rest assured that you are in good hands.
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Our Case Studies
We have worked with many companies throughout the years in various industries. We’ve managed to grow their brands and take them to the next level through our bespoke services. Check out what they had to say about it.
Frequently Asked Questions
Programmatic marketing is essentially the real-time, software-based usage of auction-based software to replace manual negotiations in the purchasing and selling of display ad inventory. Instead of using a flat CPM across all impressions on a website, advertisers can be certain that they will be able to pay for impressions based on the value of the individuals viewing their ads with this strategy.
Most small businesses prefer to disregard programmatic advertising as being either too expensive or too complicated, despite the fact that it is typically known as a marketing strategy that benefits big firms and international brands.
One of the media buying methods with the greatest growth in Canada is programmatic advertising. Simply put, programmatic advertising refers to the automated process of purchasing digital advertising space through computers that make data-driven decisions regarding which ads to purchase and how much to pay for them, generally in real-time.
After hearing about your needs, Prism Digital may arrange an internal programmatic ad expert to help your business within 24 to 48 hours. Comparatively speaking, this hiring procedure is speedier and simpler. So, by taking simple actions, you can have the greatest services in a matter of weeks rather than months.
Employ devoted programmatic specialists from Prism Digital to reveal a productive technique to carry out business activities. By handling the arduous hiring procedure and even the follow-up duties, our talent curators spare you from the work.
With programmatic advertising, costs can vary significantly depending on a wide range of variables, including the geographic location of your target audience, the average CPM rates by industry, the quality of the ad space, page visits, the industry vertical, and many others. The price of a web ad will also depend on the formats and distribution channels used; for instance, video ads are often more expensive than native, and native ads will cost more than mobile or online display ads.